I started watching makeup tutorials on YouTube when I was in 10th grade. Since then the beauty world on YouTube has SKYROCKETED. Truly, it is not the same place it used to be, whether that be a good or a bad thing. Today, I watch YouTube regularly. I subscribe to a handful of YouTubers who’s opinions I trust beyond measure. If you want some recommendations for who you should subscribe to on YouTube continue reading!
Jeffree Star is the most REAL beauty influencer on YouTube. Although he causes lots of controversy Jeffree keeps it very real and very down to earth while simultaneously being the most boujee diva on YouTube. Men in makeup have made a HUGE impact in the YouTube community and I am so proud of everything Jeffree has done to contribute to not only YouTube but to the LBGTQ community. In addition to his work on YouTube, Jeffree Star Cosmetics is a multi million dollar makeup company, not to mention Jeffree’s other extremely successful business ventures. Jeffree is one of the best. Watch Jeffree Star.
I would trust Tati with my LIFE. Besides the fact that she is flawless, she is the most honest person on YouTube when it comes to reviewing products. Her opinion is very valuable and from my personal experience, every product she recommends is excellent. Tati recently launched her own brand, Halo Beauty. So far Halo only has one product but it is a product I firmly believe in. Halo’s Hair Skin and Nail vitamins WORK and I say that after using them for 3 months. Tati is so relatable and she posts FIVE days a week which is a major plus. Watch Tati Westbrook.
Desi is the coolest girl on YouTube. She is a J-Lo look alike and she is also a real life angel. Not only do I love all of her makeup videos, but her and her husband Steven have a really cool Vlog channel documenting all of their travels. Desi is the type of girl you want to be like when you grow up and her talent is out of this world. Watch Desi Perkins.
Chloe Morello was the first major beauty YouTuber I ever started watching. This Aussie beauty queen is so talented and always does the best makeup looks. She doesn’t have the massive following that a lot of my other favorites have, but she is definitely someone to watch. Watch Chloe Morello.
Jaclyn Hill is the OG YouTuber. Jaclyn has been on YouTube longer than any other person I watch. When I first started watching her she really got on my nerves, but once I started watching more I fell in love with her. I love to watch her videos on her current favorite products and she is the QUEEN of a makeup tutorial. Watch Jaclyn Hill.
I am putting James Charles at the end bc I watch his videos and subscribe so it would be a disservice not to include him, but he isn’t necessarily one of my favorites. One think I really appreciate about James is he tries really hard to make his content unique. Some of his videos are really great, but they aren’t the type of makeup videos I get on YouTube to watch. Like I said with Jeffree I am really proud of the men in makeup who have made milestones, but with that being said James Charles isn’t my absolute favorite to watch. Watch James Charles.